We’re incredibly excited to announce the newest addition to the Pingora lineup – Swrve! This Los Angeles-based company was created by cyclists, for cyclists. All of their apparel is designed with comfort and function in mind; from the bicycle seat to the office, and everywhere in between! Swrve has designed some of the best jeans we’ve seen yet, most notably their CORDURA denim. The CORDURA fibers are woven into the fabric itself, creating some of the softest, yet most durable jeans we’ve been able to test.
You’re probably wondering “how durable this denim could possibly be”? In an average rub test, most 100% cotton jeans wore through between 25,000 and 75,000 rubs, whereas the CORDURA denim lasted over 250,000 rubs (and probably would’ve lasted longer, had the researchers not given up).
At the end of the day, Swrve’s apparel is incredible, and we can’t wait to share it with all of you!